Partnering with electronic music artist, Goldroom, we hacked Google’s Incognito Mode to hide tickets on Goldroom’s site. We then teased the hidden tickets to fans to encourage them to try and find the tickets

by doing some hacking themselves.

How did we hide the tickets in plain sight? We built a page on Goldroom’s site only to be viewable in Google Chrome’s Incognito Mode or Safari Private Browsing. The individuals who were creative enough to figure out the trick fast enough were rewarded with an unforgettable night, including tickets to a concert of their choice and a backstage meet and greet with the artist.

In addition for those who found the incognito page they were also the first to see the new official music video for Goldroom’s upcoming single.

We built a branded splash page that was visible to users only when they visited Goldroom’s website in Incognito Mode. The first 10 users to find the site and enter their names into the submission field won tickets to a concert of their choice plus a meet and greet experience with Goldroom himself. The other consumers to find the page were able to enter a sweeps to win exclusive Goldroom swag and view the exclusive music video before anyone else.

The site was viewable by anyone that visited Goldroom’s website in Incognito mode. The day of launch , Goldroom posted on social about the activation, teasing that the hidden tickets could be found somewhere on Goldroom’s site and leaving clues as to how they could be found.

In addition, we seeded the idea with news outlets like Billboard and AdWeek to garner press on the partnership.

On the day of launch, the tickets were claimed in an incredible 1 minute and 58 seconds. Over the course of the 30 day activation period where consumers who found the site were able to submit the merchandise sweepstakes, we saw an overall 2,500% increase in site traffic. Between paid media and press, we garnered around 15 million total media impressions.