Cannes Lions
ALMAPBBDO, Sao Paulo / EDITORA TODAS AS CULTURAS / 2016
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This radio spot tells the story about someone who had an incredible death. First we hear how his life were dull, normal, nothing special. Than we discover how he died, in an unexpected, incredible way: becoming the first man to be killed by a cactus. The concept at the end advises the audience: "Your death shouldn't be more incredible than your life. Travel. Read Top Destinos Magazine."
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