With this creative execution we managed to show our target that it’s possible to find something new and surprising anywhere exclusive, positioning TOP Destinos magazine as a tool to help with this discovery.

At very low cost, the new media allowed a direct contact between TOP Magazines and its target, reaching more than 2,000 people one-to-one. It also allowed the magazine to get close to the target provoking curiosity in the clients that invested their time in checking out the label/magazine, mentioning it to the salespeople.

And above all the action increased the number of readers by 32%, the site views by 20% and the subscriptions by 5% (400 new subscriptions) - the best results ever reached by the brand.