Cannes Lions
WAVE STUDIOS, New York / THE NEW YORK TIMES / 2022
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The music was designed to help create a cohesive and authentic portrait of Jordan. That's why much of our sound was sourced from Jordan himself—interweaving sounds from his life and his real trumpet playing into the journalism and music, creating a tapestry of his life. The track itself was specifically chosen to reflect Jordan's
character—eclectic and unexpected, driven by brass instruments that speak to his rich history with the trumpet. Together with the sound design, the music created a unique audio soundscape for Jordan that brings his interests and personality to life, capturing who he is on a deeper level.
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