We learned that one can draw/write anything on their voting card without disqualifying it. A great way to let young people express themselves!Victor, our campaign hero, was an average young guy who recorded a movie about this. We spread it virally and online discussions arose.PR support helped Victor communicate his idea: meeting people in the streets, TV interviews (key Polish broadcasters & MTV), radio, leading dailies (even the New York Times).

200 000 views of Victor’s movies online + his appearance on TV, press, radio resulted in:A radical change in politics – the Liberal Party took over Polish parliament with a 39% majority!51% of 26-30 year olds voted (compared to 31% two years before).All at ZERO media budget.