Monkey Week is the biggest independent music festival in Spain.And what makes it so special? That it happens in bars around the city, not on big stages.We needed to communicate this unique feature to potential sponsors, partners and media.

Garage Concerts: a series of indie concerts projected on garage doors around Madrid and Barcelona.We built a set that looked like a garage and we shot bands playing garage gigs.

In a truly indie guerilla style, we got a van, a good projector and some loud speakers and we gave our concerts in bohemian neighbourhoods, where most clubs and bars are located and young people gather on the weekends.The concerts featured well-known bands that once were unknown and that played for the first time at Monkey Week, giving credibility and relevance to our concept: Monkey Week. Where it all begins.The concerts were shot in the same scale of Spain’s most common garage doors, so when we projected them it looked like a live concert.

The presales of the festival rose by 26% and the new bands requesting a performance tripled from last year.The press also noticed, giving the Monkey Week’s Garage Concerts the same coverage as any music event.And of course, the idea spread rapidly through social networks, music blogs and blah blah blah. You know!