Netflix aimed to enhance its reputation as an inclusive streaming service, and the mini series "All The Light We Cannot See" around a blind girl presented an ideal opportunity to do so. The brief was to develop an outdoor campaign that is accessible for visually impaired individuals. However, the brief encompassed another important goal: recognizing that inclusion involves understanding, we sought to raise awareness and educate sighted individuals about how visually impaired individuals perceive the world around them.

The “Tactile Artworks” were displayed on one of the most frequented locations in Berlin with a footfall of over 100.000 people per day. The work has received incredible feedback from the community of visually impaired people and from sighted people who could experience to sense an image with their fingertips. Furthermore, this distinctive approach to outdoor advertising bolstered Netflix's standing as an inclusive streaming service.