Objective:In conjunction with an eloquently-designed magazine insert, Lot21 developed the Adobe InDesign 1.5 microsite as a promotional piece to communicate the capabilities of Adobe Systems' enhanced desktop publishing tool. The main goals of the site were to encourage visitors to order the free hyperCD or download a free 60-day trial from adobe.com.Target Audience:Graphic design professionalsCreative Strategy:The site was built using Adobe products, such as Adobe GoLive 5.0, LiveMotion 1.0, and Photoshop 6.0 software, and shows the seamless integration of Adobe design tools. Through a series of "inspiration cards", Lot21 demonstrated the innovative features and freedom of using the InDesign product. The site was also localized into four languages to reach out to Adobe customers around the world.