Cannes Lions

INDIA ON THE SAME PAGE

FLYING SAUCER, Mumbai / YAHOO / 2013

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In a diverse country like India, many facets of society don’t agree with each other. Like tradition and technology, sports and politics, public and authorities, etc. However, their differences are gradually fading. Today, movie stars of South India have North Indian fans. Older generations are doing away with out-dated customs like having young women cover their faces in public. And rural India is no longer worlds away from its urban counterpart. Chronicling these changes, this film shows how Yahoo, by putting the different interests of Indian society together on its homepage, is playing a role in bridging the divides.

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