IndustrialStrange is a clothing brand for clubbers and its payoff is 'clothing for a noisy generation'. The brief was to produce a radio commercial to use exclusively on M2o Radio. This radio station is completely dedicated to the clubbing scene with a huge audience during the night time, especially during the weekend, with live DJ sessions from the most important clubs in Italy. We've created a fake night time signal recorded live in a clubber's apartment. The time is announced from an angry neighbour woken up at 4 am by the noisy music. The commercial went on-air exactly at 4 am during the week end (Thursday, Friday, Saturday).