Advertisement for NIKE's annual festival, AIRMAX DAY.

Using NIKE shoes, we made the outdoor display in Tokyo the most innovative medium in the world with an expression that had never been seen in 3DOH before.

A shoe "pops out" of the NIKE shoe box that everyone knows. The shoe undergoes various changes and finally expresses itself in a multiverse-like manner.

We used software to calculate how the NIKE shoes would appear to pop out the most, and came up with the best expression for that appearance.

We also designed the building below the outdoor ad to look like a NIKE ad by wrapping the building as a whole.