Promote the 2009 Philippine Creative Guild, focusing on the theme of empowerment through change.

We wanted to design a poster that would allow the audience to experience creating change for the world to see. We produced a Do-It-Yourself poster which people transformed and put their individual marks on.

These posters were sent out to agencies and handed out to young creatives. They were put up at advertising events and the Creative Guild itself. The turn out: a whole new set of uniquely designed posters.

There were names, greetings and even space invaders. Everyone took part in transforming the blank canvas and making their own little change.