Cannes Lions
DDB DM9JAYMESYFU, Makati City / CREATIVE GUILD OF THE PHILIPPINES / 2011
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Description
Each year, the Creative Guild of the Philippines holds the Kidlat (Lightning) Advertising Festival, which not only awards the country's top ads, but features speakers from all over the world to raise our standards of creativity. This year's theme was 'sexy again'.
This ad makes fun of our constant use of jingles in ads, quite prevalent in the country, and invites advertising practitioners to find new inspiration at the festival.