We set out to push international boundaries in mobile advertising, leveraging the tablet’s innovative technology to create an experience that would stimulate unprecedented engagement in a meaningful way. Infiniti wished to reach the modern family, showing them the new JX is not only a practical family car, it is spacious and beautiful inside and out. We decided to not only show users, but to allow them to experience the JX first hand, taking a virtual seat as a driver and passenger.The Challenge: Break the mold of existing static tablet advertising and create a truly immersive experience that invokes a memorable and emotional response by the target market.The Solution: Capture Infiniti’s target market while they are actively consuming content on their tablet device, using gestures and technology unique to mobile to invoke a memorable experience of the JX and its features.This global, first-of-its kind interactive tablet advertising experience virtually positioned the user inside the JX, allowing them look up, down, and in all directions, from every seat’s perspective, exploring the JX in a way only matched by physically being inside the vehicle. Using the iPad 2’s gyroscope technology, we allowed users to tilt and turn their device, as well as pinch and zoom, to explore design and features from inside the car. With no app download required, the user simply swipes and tilts their tablet to experience a complete panoramic experience, from the comfort of their living room.With the option to view the experience from the first, second, and third row seating, and an additional 360o exterior video showcase, we provided a truly interactive and engaging experience, creating a virtual dealership visit from the location of your choice.With 57% of tablet users having a HHI over $75K, this was a perfect platform to reach our target demographic. Coupled with the contextual relevancy of the content where it was placed and a tablet user’s willingness to interact with a relevant experience, the Infiniti JX tablet ad experience has far exceeded the client’s expectations as well as our anticipated engagement metrics. Within the first 2 weeks of launch, average time spent within the ad was 7 minutes and 7 seconds - 350% over our goal of 2 minutes and close to 39x the industry average of 11 seconds. Plus, over 2/3 of all visitors consuming news content chose to stop and experience the Infiniti JX ad.