Cannes Lions
PUBLICIS THAILAND, Bangkok / SANOFI AVENTIS / 2010
Overview
Entries
Credits
Execution
To draw attention to this chronic issue, we installed a clay sculpture that washed away progressively whenever it rained, leaving behind just skeletons. And, it leads the elderly to our website (www.kaiwadyai.com, meaning “influenza”) providing an in-depth information.
Outcome
The sculpture would wash away, to become the skeleton. Passers-by notice the process during the rainy season. It attracts a lot of attention. Newspapers covered the installation.
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