Cannes Lions

INFLUENZA VACCINE

PUBLICIS THAILAND, Bangkok / SANOFI AVENTIS / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

To draw attention to this chronic issue, we installed a clay sculpture that washed away progressively whenever it rained, leaving behind just skeletons. And, it leads the elderly to our website (www.kaiwadyai.com, meaning “influenza”) providing an in-depth information.

Outcome

The sculpture would wash away, to become the skeleton. Passers-by notice the process during the rainy season. It attracts a lot of attention. Newspapers covered the installation.

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