Cannes Lions
SAATCHI & SAATCHI, Dusseldorf / SANOFI AVENTIS / 2022
Overview
Entries
Credits
Execution
Following the format of any radio station, a special DJ interrupts the normal broadcast to introduce a different radio station, Cough FM. Full of energy, the host presents to everyone the most out beat song a person can image when talking about Hip-Hop. He presents the newest East Coast hit, an interpretation of the meme – “I used to cough to hide a fart, now I fart to hide a cough”. The music features people’s behaviour towards coughing during the pandemic and how it became a stigma, causing people to hide their cough instead of coughing in public. By the end of this powerful and contemporary track, the radio host comes back with a special comment on what people just heard and tells us about the best solution to fight the cough, Bisolvon Phyto Complete.
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