Cannes Lions
GREY MELBOURNE, Melbourne / TRANSPORT ACCIDENT COMMISSION / 2013
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Young males remain the worst drink drive offenders. Hard-hitting advertising has had an effect, but now it was time for a different approach to communicate the multitude of penalties that they face.
A boring, well-worn subject needed an eye-catching solution. So we teased these young men into going to a microsite to watch a humorous video listing all the penalties.
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