Cannes Lions
ALMAPBBDO, Sao Paulo / CNN / 2023
Overview
Entries
Credits
Background
More and more, the world is listening to fake news. And lots of those lies come from politicians who should be clearing up facts instead of making them up. These authorities' influence makes people listen to them and believe everything they say.
But we're here to fight all that. You can count on CNN as a trustworthy news source to watch, read, and now, listen to.
Outcome
The campaign effectively promoted critical thinking and raised awareness about the dangers of fake news and those who create it. We were able to build even more awareness about CNN being a trusted source of news, in a world where influential figures spread fake news on a daily basis and are working to end or threaten democracies around the world.
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