The task was to introduce CNN's new slogan "Go beyond borders" to the public. The idea should get people talking and understand CNN's new positioning. And by doing so reachpeople beyond the classic CNN target group.

'The core medium: 40 kilometres of adhesive tape marking the former border between East and West Berlin. The tape was used as a carrier for CNN's message and washighly visible to the scores of international visitors who came to the city for this special event. Along the red line, the tape artist EL BOCHO depicted places and images that people would remember. Information panels informed people about what was going on. The integrated QR codes invited people to share their own thoughts and experiences. The production was also accessible to an international audience via Google Maps.

- CNN's new slogan was communicated to over 2 million people on the streets during the Anniversary celebrations- CNN International begins dialogue with new audiences - never reached before by traditional marketing.