The aim was to build brand awareness and consideration for Cisco solutions, focusing on the effects of web technology on our social and professional life.

The creative solution was a live web show during the Human Network Week. A live show that gives 5 people, with a different background but all of them deeply involved in Internet world, the opportunity to celebrate the impact of Internet on our lives and evidence how Cisco solutions are having a great and positive impact on our environment and lives.The campaign resulted in more than 10,000 unique visitors on the website, more than 250 posts on social media, a sensible increase of Brand presence on search engine and of the spontaneous search, more than 30,000 chat messages, more than 300 fans on Facebook and more than 40 guests that joined spontaneously.

The Human Network Live Effect, was a live web show: 5 people with different backgrounds, all of them deeply involved with the Internet: a famous blogger, a fashion journalist, a filmmaker, a travelling event organizer and a VJ hosted for 5 days in an eco-building to celebrate the impact of Internet on our lives.How?

- By interviewing famous guests and common people, via video conference or chat.

- By measuring the energy savings and the environmental impact coming from the use of network technologies and many other activities.All this was live streaming on the web for the entire Human Network Week from 2pm to 10pm.

• More than 10.000 unique visitors• More than 250 posts on social media• A sensible increase of Brand presence on search engine and of the spontaneous search• More than 30.000 chat messages • More than 300 fans on Facebook• More than 40 guests that joined spontaneously