In 2012, Lenovo launched the global campaign “For those who Do”, in which Lenovo encouraged people to become 'doers' who are bold enough to innovate and venture. However, Chinese people are reluctant to become 'doers' because many people think that they are not serious. We aimed to change people's view of doers and encourage them to become 'doers'.

Maverick, adventure, failure are taboos for many Chinese people. They prefer for things to remain the same so that they can live “a happy life”, and expect to be rewarded without significant investment. Our idea is to make "doers" appear in a positive light.

From September 2013 to January 2014, “Innovator seeding plan” campaign was initiated. Participants will receive huge online attention once they provide their brilliant ideas. They have the opportunity to put their ideas into practice and gain from this experience.

The brilliant part of this campaign is that we manage to help people experience the real joy of being a 'doer' in an easy and convenient manner through network, workshop and business operation, which will help arouse the identity of the spirit of innovation and adventure promoted by Lenovo.

About 50,000 people participated in the campaign and contributed around 100,000 works, drawing the eyes of over three hundred million people. Number of online searches for this campaign has exceeded the total number in 2012, making it the hottest topic in China’s Internet in 2013.

At initial stage, ideas were collected through offline event exposure, including:

September 23, 2013: launch ceremony in Beijing, with presence of Lenovo IDC, Porsche Design Studio, Alex Wang, and celebrities and media in sci-tech, design, and fashion. On the same day, the official website for the campaign was launched.

September 23 – December 23, 2013: collection and evaluation of ideas in intelligent electronic device, intelligent home appliance, visual digital design, and innovative costume design.

January 11, 2014: launch of kick starter cooperated with Taobao, with top 10 works open for funding and reservation.

January 15 – 17, 2014: gathering of outstanding innovators in Beijing Makerspace, China’s most powerful innovation platform to design dream tablet.

January 18 – 22, 2014: public exhibition of 44 excellent works and dream tablet, with jury, 44 innovators, and most power media of sci-tech and fashion attending the award ceremony.

About 50,000 people participated in the campaign and contributed around 100,000 works. Three of these works became successfully commercialized. The official website received 6.3 million UVs (Unique Visitors), and about 2.3 million comments and shares were created by netizens, drawing attention from over three hundred million people. Related online articles and information amounted to 3,641, and Weibo posts of 11,650,000, making it one of the hottest topics on China’s Internet in 2013. The number of search for Doer through Baidu, China's authoritative search engine has exceeded the total number of 2012.