Cannes Lions

INPES

DDB PARIS, Paris / INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION / 2011

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. The French Ministry of Health asked us to raise awareness about tobacco companies manipulating today’s youth. Our target audience were the kids that hadn’t started smoking yet and were potential subjects of this manipulation.

Similar Campaigns

12 items

THE MISSING TOOL

NEW BBDO, Paris

THE MISSING TOOL

2013, INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

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SAVE THE CHILDREN

LOWE SINGAPORE, Singapore

SAVE THE CHILDREN

2012, SAVE THE CHILDREN

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PETITION TO BAN THE INTERNATIONAL TRADE OF IVORY

RAPP, Amsterdam

PETITION TO BAN THE INTERNATIONAL TRADE OF IVORY

2012, IFAW - INTERNATIONAL FUND FOR ANIMAL WELFARE

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ANTI-SMOKING

Y&R, Sao paulo

ANTI-SMOKING

2012, SANTA CASA DA MISERICORDIA

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GOVERNMENT ORGANISATION

DDB PARIS, Paris

GOVERNMENT ORGANISATION

2011, INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

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NUTRITION AWARENESS

EURO RSCG C&O, Paris

NUTRITION AWARENESS

2010, INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

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TOBACCO

DDB PARIS, Paris

TOBACCO

2009, INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

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1 Cannes Lions Award
RAINFOREST CONSERVATION

F/NAZCA SAATCHI & SAATCHI, Sao paulo

RAINFOREST CONSERVATION

2008, SOS MATA ATLANTICA

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PEDOPHILIA AWARENESS

SAATCHI & SAATCHI, New york

PEDOPHILIA AWARENESS

2008, INNOCENCE IN DANGER

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Shortlisted Cannes Lions
INPES (FRENCH NATIONAL HEALTH EDUCATION INSTITUTE)

BETC EURO RSCG, Paris

INPES (FRENCH NATIONAL HEALTH EDUCATION INSTITUTE)

2007, INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

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Shortlisted Cannes Lions
CHILD TRUST FUND

THE PINK FILM COMPANY, London

CHILD TRUST FUND

2005, COI

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ANTI-SMOKING

BETC EURO RSCG, Paris

ANTI-SMOKING

2003, INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

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