The brief was to differentiate Esemmat on the market-shelf and create a reason-to-buy at the point of purchase.

During research we found out that people feel very happy when they killed a mosquito at the first shot. But the problem was that this was a difficult mission to achieve and they were always complaining about not being able to kill the mosquitoes easily.

So we designed a product to help them succeed easier. We combined a conventional mosquito killer spray with a laser pointer and create the deadliest mosquito killer ever.

After the lunch of the promotion, our bundle promo packs sold out in only 3 days! Esemmat warhead changed the mosquito killing burden into a fun-game. And from now on citizens armed with this new technology, will never ever miss a mosquito.