Cannes Lions

PATIENCE

COLENSO BBDO, Auckland / FISHER & PAYKEL / 2014

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This as for Fisher & Paykel's clever front loader, a washing machine that speeds full wash up to just 15 minutes, celebrates the joy of a quick wash - not having to wait for it to finish. To do that this shows the agony of a little dog waiting for his toy to finish going through a wash cycle.

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