Cannes Lions
McCANN MELBOURNE, Melbourne / RID / 2011
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This commercial ran during the 2010 FIFA World Cup, when the annoying buzzing sound of Vuvuzela horns during football matches became an international outrage.The annoying drone of the plastic horns was compared to a hive of bees or a swarm of mosquitoes, so it was a natural fit for RID, Australia’s most trusted insect repellent.In the commercial we hear a football commentator’s voice smothered by vuvuzelas. Relief from the sound comes in the form of a strong spray of RID.
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