We approached a national chain of DVD/video stores in an effort to find an alternative media space to bring our brand to life. Working under the premise that most people rent a movie on their way home, which is the same time that they pick up their groceries and household items, we felt we had hit on the perfect place to advertise in a way that keeps our brand top-of-mind amongst our target market. The new Target sticker featured the line "Sorry, I've been Taken Out", highlighting the main product benefit. Titles featuring the new stickers included: "The Fly", "8-Legged Freaks", "Antz", "Spiderman", "Arachnophobia", "The Swarm", "Cockroaches", "A Bug's Life", "Jimmy Cricket's Christmas" and many more.

The result was a low-cost, high-impact solution that reminded consumers of the product in a new and very interesting way. This unique idea was spread by word-of-mouth, generating new interest for our brand in a very competitive market space. Local media picked up on the campaign, generating added media value which more than tripled the total initial media spend.