Cannes Lions

INSIDE THE CREATOR'S MIND

BOOGIE NIGHTS, Paris / YVES SAINT LAURENT / 2018

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Designer is a film that aims to give a deep and sensorial understanding of what happens in the mind of the Y bottle's creator. This film is conceived as a dive into the creative spirit of the designer, and as a reinvention of still life. How does the creator imagine his creation? What stages does he go through? What are his sources of inspiration? What vision does the creator have in this process? How does this materialize? Through different stages, our film aims to write this intellectual and artistic path that inhabit the bottle designer: a real encounter at the heart of the creator's creativity, and to give him to see.

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