Cannes Lions

Inside The Joke

CLEMENGER BBDO MELBOURNE, Melbourne / MELBOURNE INTERNATIONAL COMEDY FESTIVAL / 2016

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Description

This film shows a typical “So-and-so walks into a bar” joke playing out from the standpoint of the characters within the joke. Two of our overused characters, a priest and a Scotsman, chat cynically at a bar surrounded by a surreal landscape littered with joke props. The priest says, “Where is he going with this joke? It’s all over the place.” The Scotsman says, “I knew it. He’s finally lost his touch.”

A judge approaches, and the priest turns and asks, “Are you the punch line?” The judge laughs knowingly and says, “No, no, no…I’m just a subplot. This is the punch line.” The judge opens his robe, revealing something we can’t see. The priest and Scotsman stare blankly for a moment, and then the priest laughs and says, “That’s actually quite funny.” The Scotsman says, “I knew he still had it.” A super says “Jokes you won’t see coming.”

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