The Melbourne International Comedy Festival is one of the three biggest comedy festivals in the world. It is an annual festival that has been running in Melbourne for 29 years. The audience is wide ranging and is pretty much anyone who enjoys a laugh. So, to generate interest in this year’s festival we created “Suitcase”, a TVC that ran nationally, that reminded people that they should “Leave the comedy to the comedians”. In the scenario we see a man who has taken comedy to a whole new level, and unfortunately he becomes the butt of the joke.