At a time when our society may be the most polarized in recent history, the Super Bowl presented an opportunity to challenge America to come together despite our differences. We wanted to make a meaningful statement on our biggest stage. Using the values of the game, we showcased how the best of all of us shine through on the field to generate unity, facilitate dialogue, and unearth mutual understanding through the lens of football. We initiated a call for unity and incorporation of these welcomed values in everyday life.