Leprechauns are iconic to St. Patrick’s Day. Part of a leprechaun’s legend is their ability to play dangerous tricks on anyone who tries to get their hands on his gold. This entire 2010 Illinois Lottery campaign portrayed the St. Patrick’s Day Millionaire raffle as an easier way to get rich other than trying to catch a Leprechaun."Gold Hands" :30 radio dramatises this notion by introducing a victim of a leprechaun’s trick.