Cannes Lions
COLE & WEBER UNITED, Seattle / INTERNATIONAL OLYMPIC COMMITTEE / 2014
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Description
The Olympic Winter Games don’t belong to a certain region or a specific type of people. They’re the world’s games.
This film demonstrates this global-sized reach—a reach void of race, color, creed and socioeconomic standing.
“Inspiration Without Borders” shows children of all ages and ethnicities emulating the athletes they’ve seen on TV. All over the world, we see kids playing copycat in their own way. The results are surprising, creative and inspiring.
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