After a two year research into KOLON and their materials, we chose Spunbond, a seemingly trivial but widely used material. 4 Habitats showcases the beautiful transformation of raw material into art. Inspiring Journey was designed to be a traveling exhibition with experiences customized to local culture, making it a sustainable marketing platform.

Inspiring Journey showcases the beautiful transformation of raw material, (Spunbond, a seemingly trivial but widely used material) into art. We built an integrated platform that meshes online and offline experiences with rich content. It was designed to be a traveling exhibition with experiences customized to local culture, making it a sustainable marketing platform. Beijing, Inspiring Journey’s first stop, logged over 40,000 visitors, while the Seoul exhibition garnered 25,000 visitors. The digital platform avatar connected each of Kolon’s 19,954 employees with 3 visitors from April 2014 to July 2014, creating an invaluable bond with consumers.