Decolar.com is the largest online travel agency in Latin America and is known for providing the most attractive travel deals and payment options, such as 15-month installments plan.

It is part of the Latin American culture to acquire goods and services and pay for them in several installments, even when the necessary amount of money is available. This method became popular due to hyperinflation, and nowadays is the consumers’ preferred way of making expensive purchases.

The strategy was to communicate that it’s easier to afford a travel when the fares are divided by 15. So we took icons of two popular travel spots among latin americans - NYC and Caribbean - and turned these icons into tiny and defenseless pieces.