Creative:By simply putting half-cut household objects like a porcelain: vase, cup and plate on different public mirrors that created a symmetrical mirror effect making the object look complete. A small glue tube on top made it look like the product was being glued back to its original shape.Mirrors:By using all kinds of public mirrors in bathrooms and retail shops in malls were our product was being sold we could make our message stand out at a marginal cost and raise purchase awareness.

Many people that saw our vase mirror-effect idea found it new and inspiring and had this in mind when they later visited supermarkets and hard-ware shops in the malls where we had placed our mirror objects. By this simple and inspiring campaign we not only changed from being seen as a generic glue to also raise Sekunda's purchasing preference and sales compared to previous sales sales periods.