Cannes Lions

INSTANT NOODLE/YOGHURT/NINTENDO

DENTSU, Tokyo / ROCKET CO. / 2007

Presentation Image

Overview

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Credits

Overview

Execution

Three women, the side characters who were outstanding better than the main character, make a pitch for each of the three different products in this advertisement. We preserved the same quality and world’s view of the movie in this commercial video by using the same staff and set of the movie, while keeping the cost low.

Outcome

*The movie succeeded in gaining 2 million viewers.*Recognition rates boosted effectively, while production costs kept low.*Each products sales increased–with Toyo Suisan’s products alone increasing sales while others declining sales, Rocket Company doubling its Kanken DS sales to 520,00 units, and Yotsuba’s sales increasing during the campaign.

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