Cannes Lions
DENTSU, Tokyo / ROCKET CO. / 2007
Overview
Entries
Credits
Execution
Three women, the side characters who were outstandingly better than the main character, make a pitch for each of the three different products in this advertisement. We preserved the same quality and world’s view of the movie in this commercial video by using the same staff and set of the movie, while keeping the cost low.
Outcome
*The movie succeeded in gaining 2 million viewers.*Recognition rates boosted effectively, while production costs remained low.*Each product's sales increased–with Toyo Suisan’s products alone increasing sales and the Rocket Company doubling its Kanken DS.
Similar Campaigns
9 items