Cannes Lions

INSTANT NOODLE/YOGHURT/NINTENDO

DENTSU, Tokyo / ROCKET CO. / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

Three women, the side characters who were outstandingly better than the main character, make a pitch for each of the three different products in this advertisement. We preserved the same quality and world’s view of the movie in this commercial video by using the same staff and set of the movie, while keeping the cost low.

Outcome

*The movie succeeded in gaining 2 million viewers.*Recognition rates boosted effectively, while production costs remained low.*Each product's sales increased–with Toyo Suisan’s products alone increasing sales and the Rocket Company doubling its Kanken DS.

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