Eurofil is an online home insurance brand that’s totally in tune with this connected target: people who live key moments on social networks, who consume online, who manage their life online.

Eurofil became the first brand ever to use Instagram comments as a media. 100% of the Instagrammers targeted fell into the trap, because they were all interested in the comments they received.

Eurofil became the first brand ever to use Instagram comments as a media. 100% of the Instagrammers targeted fell into the trap, because they were all interested in the comments they received.

More than 3000 comments were automatically sent. The operation was a great success because 100% of the people targeted (regular Instagram users) took the time to discover who/what was hiding behind the Eurfl pseudonym. What’s more, their comments regarding the idea were highly positive. Online subscriptions increased by 35% and thanks to the Instagram platform, the whole operation cost the modest sum of...0 euro.