Aiming to promote Hyundai's World Cup sponsorship hosted in Brazil we decided to create an innovative activation building a landmark in São Paulo, and our solution was use art creating the biggest shadow art in world using Hyundai HB20 and HB20S mockups, forming a huge image of a football player in one of the main avenues of São Paulo. Connecting Hyundai, with ART, FOOTBAL and INNOVATION.

This project achieved mass coverage from local and international media and was nominated by Guiness Book as biggest shadow art ever made.