Cannes Lions
LODUCCA, Sao Paulo / MTV / 2012
Overview
Entries
Credits
Execution
We gave 5 MTV fans the opportunity to choose famous guitar riffs, rehearse them using their mouths and become guitar-men. Then we created 5 films to promote the new phase of the concept in MTV's programming.
Outcome
The campaign has beenseen by MTV audience and helped position the music television as the station where music never stops. Even without musical instruments.
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