The SIRE Institute for Non-Commercial Advertising marked its 40th anniversary in 2007. And that’s why everyone in the Netherlands was invited to put forward topics for the next SIRE campaign.

In order to get this message across, we created a campaign that centred on the theme of ‘Have your say’, and in each communication we placed a typical SIRE topic in the spotlight. We then proceeded to draw attention to a very different but still characteristically SIRE topic.