The Feeling Tree drew attention from a lot of people and was mentioned in many mass communication medias – newspapers, TV channels, magazines, blogs in a spontaneous way. IPE’s number of Facebook followers increased by 450%. After the activity, the Feeling Tree was invited to be projected in other cities all over Brazil.

For the National Climate Change Awareness Week, we transformed trees into pollution meters. It would definitely be impossible to carry out this activity without the data from CETESB, because this data on pollution level is intrinsic to the campaign idea.

Synchronizing the official data on air quality, neighborhood-by-neighborhood, meter-by-meter, with the expression projected on 30 trees around the city was not easy. The strategy required a week of showings in several different places simultaneously. For each of them, we put together a 5-member technical team and a truck with a generator, computers and a 35,000-ansilumen projector, assuring the quality of the projection throughout the project.