Delivering the message through a satirical sitcom was an effective way to bring to light some of the outlandish and ludicrous ideas the industry has come up with to market their deadly product. The “show” was based on real industry documents, which made up the actual dialogue between the characters in each episode.

*358,000 households were exposed to the green thumb.*1% of all those exposed, clicked on the green thumb (4,500 HH).*Of that 1%, 6% of them scheduled a recording.