Cannes Lions
WMcCANN, Sao Paulo / SALVATION ARMY / 2011
Overview
Entries
Credits
Execution
Making a partnership with a sustainable furniture store and enjoy the moment of receipt of purchase to pass a sticker with the following message: "Now that you bought this new mobile, donate used to those in need. "
Outcome
In just four months, the number of donations increased 60%, generating a positive impact to the Salvation Army, for society and the planet.
Similar Campaigns
12 items