Cannes Lions

INSTITUTIONAL

WMcCANN, Sao Paulo / SALVATION ARMY / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

Making a partnership with a sustainable furniture store and enjoy the moment of receipt of purchase to pass a sticker with the following message: "Now that you bought this new mobile, donate used to those in need. "

Outcome

In just four months, the number of donations increased 60%, generating a positive impact to the Salvation Army, for society and the planet.

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