Icatu Hartford, a company specialized in motor insurance and retirement programs, wanted to bring to their client’s attention their partnership with a non-profit organization that protects Brazilian water resources.

The strategy was to send packs of dehydrated fruits to special clients with a tag claiming: "Don’t let the world end up like this. Preserve water".

The impact and originality of the action helped not only to draw attention to the partnership, but also to increase the perception of the value of clean water. More than 500 spontaneous e-mails with compliments confirmed the action’s success.