Cannes Lions

INSURANCE

LEO BURNETT GREATER CHINA, Hong Kong / HANG SENG BANK / 2006

Film
Film
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Description

Lunar New Year wishes typically center round prosperity and health. This is remarkably fitting to the promises for insurance products. Using this insight, this ad was created with the subject matter of wealth and health to emphasize the preparedness of Hang Seng in helping you realize your New Year wishes.

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