Cannes Lions
devarrieuxvillaret, Paris / GMF / 2006
Overview
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Description
Each film is the portrait of someone from daily life.
One is a fireman, the other an emergency medical technician. We portray them as genuine heroes and follow them through their everyday lives, complete with spectacular images and a voice-over worthy of a Hollywood production. At the end of each film, a completely ordinary man proudly breaks into the middle of the scene in order to explain why he has the exact same insurance as our heroes.
Mr. Normal's arrival in the world of heroes completely defuses the melodramatic images and voice-over through humour.
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