To commemorate and celebrate the tireless and often selfless work of public service workers, we created a spot that showcases the compassionate actions made by everyday people. Breaking up a fight, stopping for someone with a broken vehicle or helping someone with their luggage are just some of the actions that may go unnoticed on a day-to-day basis.

We looked for new faces and personalities, strictly avoiding professional actors or already known faces in ads. The intention was to have people being themselves that we would shoot in their own lives or a similar environment.

That’s why we worked within a street casting.

In addition, we needed to mirror the cultural, ethnical and social diversity of today’s French population.

We looked for open, interesting and expressive faces.