Looking to rise above the corporate humdrum of typical insurance advertising, Nationwide looked to us. In conjunction with the offline group, we developed the 'Life comes at you fast' campaign. For online, we simply turned the blue Nationwide frame into a rotating cube. It integrated well with print, performed beautifully as an eyeblaster and worked well at separating Nationwide from the crowd. This was a pure branding campaign. The goal was to change the way people thought about Nationwide. The goal was accomplished.