Quantitative: • New clients: 132% of the objective• New funds current clients: 157% of the objective• over 14.000 YouTube views (409% of the objective) • CTR emailing: 7,5% (530% of the objective)• 7.738 dowloads (168% of the objective)Qualitative:- The main economy newspapers in Spain (Expansion) dedicated a full page with the headline: Banco Gallego Reinvented Finance Advertising.” It was also the object of other comments: - Using in a conscious way, a true fact from the past, independent and relevant, to associate it with a commercial message and empower the notoriety- A new step diluting the boundaries between reality and fiction - Integrating product and campaign in a unique name: Lopetegui Deposit.